Cook Folly, in a nutshell, will function as a restaurant. As a work of art, however, it is expected to become a bottom-up model for urban regeneration in a run-down part of the city in desperate need of revitalization. With young food-related entrepreneurs as partners, the project will also promote social events. The architectural planner will be Chef and entrepreneur Jang, Jinwoo who has become one of the most-talked about and celebrated names among young people for creating dynamic culinary and cultural experiences including Spindle Market, a food-court-like restaurant in Itaewon, and the Jang, Jinwoo Street in the nearby up-and-coming Gyeongnidan-gil area of Seoul.
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